BIONIC® AND LOUISVILLE SLUGGER® PROVIDED PRODUCTS FOR ABC's EXTREME MAKEOVER: HOME EDITION IN LOUISVILLE
LOUISVILLE, KY (January 6, 2011) –– Hillerich & Bradsby, the storied company that makes Bionic gloves and Louisville Slugger bats, provided products for the workers and stars on ABC's Extreme Makeover: Home Edition – a show that has changed the story of the Lampe family in Louisville.
Louisville-based Bionic donated more than $2,000 worth of gloves to the EMHE work crew for reconstruction of the Lampe home. Bionic donated two types of gloves – Tough Pro and Classic Gardening. "People who know our product typically associate it with athletic performance. But we make all kinds of gloves for all kinds of jobs," says Vickie Boisseau, Bionic marketing director. "We had just what this work crew needed."
The Louisville staff and stars of Extreme Makeover: Home Edition also received personalized Louisville Slugger bats with their names and the EMHE logo on them.
Milan Vasic, senior producer of EMHE, says, "The generosity we find from people and companies from all over the country is overwhelming. Bionic and Louisville Slugger are great examples. Their gloves helped our workers get the job done and provided a comfort and protection to the team. We're so appreciative of Hillerich & Bradsby's goodwill."
Participating in the show is a point of pride for H&B employees, according to Rick Redman, the company's vice president of communications. "This show does incredible things for people in life who face difficult times. That's why we're so enthusiastic about supporting the workers," he says. "It's an awesome feeling to see your product being used to help rebuild a family's life. And hopefully the commemorative bats will serve as a unique reminder of the city of Louisville and the special house that was built for the Lampes."
Bionic also participated this year by providing gloves to the Extreme Makeover: Home Edition crew members working on a house in Tampa, Fla. Three years ago, Bionic gloves were used during the rebuild of Patrick Henry Hughes' home when the popular ABC show visited Kentucky's largest city the first time.
The Emmy-award-winning reality program Extreme Makeover: Home Edition, now in its 8th season, is produced by Endemol USA, a division of Endemol Holding. It's executive-produced by Brady Connell and George Verschoor. David Goldberg is Chairman of Endemol North America. The show airs Sundays from 8:00 p.m. –9:00 p.m., ET on ABC.
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