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LOUISVILLE SLUGGER® AND mLAMB PARTNER ON HOME RUN CHALLENGE GAME SMARTPHONE APP

LOUISVILLE, KY -  (June 29, 2011)  Anyone who has ever played baseball or had a desire to play has dreamed of slamming the ball out of the park with a Louisville Slugger®.   Soon smartphone users will be able to take their cuts and swing for the fences no matter where they are.  They’ll do it playing the Louisville Slugger Home Run Challenge, a gaming app created through a partnership between mLAMB Productions and Louisville Slugger, the Official Bat of Major League Baseball®.

"Entering the smartphone gaming app arena is an important step for Louisville Slugger TPX," says the 127-year-old brand’s president, Bill Clark.  "It will provide us a way to connect with existing and new customers to market and sell our products through the latest mobile gaming technologies."

The game will be a free download with in-app purchases available so the user can upgrade to gain access to more features. The upgrades can be used to purchase extra bats, play in TPX® Powerized® Park and other landmark locations, as well as to acquire the Louisville Slugger bats of superstars.  In-app purchases will range from 99 cents to $1.99.  Players will be able to challenge friends, and there will be options to allow players to post their results on social networking sites. 

"It’s a great partnership," says Matthew Segals, mLAMB Productions’ Director of Licensing & Business Development.  "We are already developing additional versions of the Louisville Slugger Home Run Challenge to roll out and expand on the initial game’s offerings."

Version 1.0 is expected to launch in early July. 

About Louisville Slugger®
Louisville Slugger® is the Official Bat of Major League Baseball and is a name synonymous with America’s pastime.  Originating in 1884, Louisville Slugger bats graced the hands of the greatest players in baseball history, including Babe Ruth, Ted Williams, Joe DiMaggio, Stan Musial, Jackie Robinson and Hank Aaron, to name just a few.  Stars of today also swing Louisville Slugger bats, including Derek Jeter, Andre Ethier, Joey Votto and Dustin Pedroia.  Louisville Slugger also makes TPX® baseball equipment for college, high school and youth players, as well as TPS® equipment for slow-pitch and fastpitch softball players.  Louisville Slugger is a brand of the Hillerich & Bradsby Co., a fifth-generation family-owned business that also owns and operates Louisville Slugger Museum & Factory and makes PowerBilt® golf clubs and Bionic® Gloves for a variety of sports and hobbies.

About mLAMB Productions, Inc.
mLAMB Productions, Inc. is a development company that focuses on incorporating key licensing partners into mobile social gaming applications which allows for enhanced branding and marketing capabilities for integral brands. The company is headquartered in Toronto and has offices in Philadelphia.

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