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Second 2011 World Series® Cardinals Bat Giveaway
20 lucky Facebook® fans will win a commemorative bat

LOUISVILLE, KY -  (November 14, 2011) – Louisville Slugger® has done it again! The bat company that brought you the first-ever World Series® Bat Drop in the city of St. Louis is giving away 20 more commemorative Cardinals World Series Champs bats through a Facebook sweepstakes promotion.

“We had such a great time giving bats away in St. Louis that we wanted to do it again for our fans,” said Rick Redman, VP Corporate Communications for Hillerich & Bradsby Co., makers of Louisville Slugger bats, the number one bat in Major League Baseball®. “Plus, there were so many people following the clues all day on Facebook and Twitter that didn’t find a bat, we wanted to give them and other fans who don’t reside in St. Louis the opportunity to win a bat!“

Louisville Slugger saw a great increase in the number of fans of their Facebook page during the World Series, especially the day of the St. Louis Bat Drop, lifting the brand’s “likes” by 143%. It also increased its “talking about this” number, which leaped by 834% week over week. “Talking about this” is a weekly metric. For the week prior to the Bat Drop, Louisville Slugger's stat for that metric was 755. During the week after, the number leaped to 7,049, equaling an 834% jump, which is why this second bat giveaway is strictly on Facebook only.

In order to enter, one must first “Like” the Louisville Slugger Facebook Page. There is a “World Series Bat Giveaway” tab on the page, for entering the sweepstakes. It began November 11 and will end on November 30, 2011, at 12:00 p.m. (CST).

About Louisville Slugger.
Louisville Slugger® is the Official Bat of Major League Baseball® and is a name that is synonymous with America’s pastime.  Originating in 1884, Louisville Slugger bats graced the hands of the greatest players in baseball history, including Babe Ruth, Ted Williams, Joe DiMaggio, Stan Musial, Jackie Robinson and Hank Aaron, to name a few.  Stars of today also swing Louisville Slugger bats, including Derek Jeter, Alex Rodriguez, Joey Votto, and Lance Berkman.  Louisville Slugger also makes TPX® baseball equipment for college, high school and youth players, as well as TPS® equipment for slow-pitch and fastpitch softball.  Louisville Slugger is a brand of the Hillerich & Bradsby Co., a fifth-generation family-owned company that also sells PowerBilt® golf equipment and Bionic® Gloves for a variety of sports and hobbies.

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