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LOUISVILLE, KY – (December 1, 2012) - “When you get in that batter’s box, you are the  baddest human being who has ever picked up a bat. You can throw your best fastball, and I’m going to hit it.” 
8-time National League Batting Champ & Louisville Slugger® guy Tony Gwynn

Confident hitters at every level of baseball take Hall of Famer Tony Gwynn’s  mentality to the plate.  Prepared to swing.  Thinking base hit. Ready to attack the ball.

Hitters with this attack mentality have no fear.  They battle, fouling off pitch after pitch until they get one to hit – and hit hard.  

Their incredible confidence doesn’t come easy.  It’s earned from countless hours of BP.  And from having a bat that feels just right.
Now attack-mentality hitters, and those working to become one, can push their confidence to a whole new level with the 2013 ATTACK BBCOR bat from Louisville Slugger  - makers of the Number 1 Bat in Major League Baseball® and the Exogrid3 and Omaha Balanced bats swung by the 2012 college baseball National Champion Arizona Wildcats™. 

“Hitters with an attack mentality are more than just aggressive.  They have amazing confidence and enjoy their battle with the pitcher,” said Louisville Slugger Director of Bat Product Development James Sass. “That’s why we decided to name our newest BBCOR bat the ATTACK, because it’s loaded with innovations and technology that give hitters confidence to take an aggressive approach at the plate and be ready to attack the baseball.”

Champions swing Louisville Slugger.  Top 25 college programs like Stanford, Baylor,  Rice, Florida State, Louisville and defending National Champion Arizona will swing ATTACK in the coming season.  

“Our research and development team set out to design the best-feeling two-piece composite bat ever made,” Sass said, “One that’s sturdy and feels better with every swing.”  The feedback from college players who have swung our ATTACK says we nailed it.  Those players and teams can’t wait to start the 2013 college baseball season with the Louisville Slugger ATTACK.”

That’s because the ATTACKis a two-piece composite bat loaded with innovation and technology.  ATTACK has thinner walls for less weight and more lightweight graphite layers in the barrel for durability. ATTACK has Louisville Slugger’s exclusive, patented, T²connection to strengthen the link between the handle and barrel for trampoline-like effect and less vibration. ATTACK’s flex-band technology, which is found across Louisville Slugger’s BBCOR lineup, creates the lowest swing weight available and a sweet spot that feels like a BESR bat.

The 2-5/8-inch barrel ATTACK meets high school and college BBCOR standards.  It’s available in lengths ranging from 31 to 34 inches with corresponding minus-3 weight drops.  The BBCOR ATTACK is available at sporting goods retail stores, online retailers and www.slugger.com. It sells for $399.95.

Younger hitters with an attack mentality at the plate can also swing the technology driven 2-piece composite ATTACK from Louisville Slugger.  It’s available in a minus-8 Senior League model with a 2-5/8-inch barrel and lengths ranging from 28 to 32 inches.  It sells for $299.95.

The ATTACK XLis a minus-10 extra light Senior League model with a 2-3/4-inch barrel and lengths ranging from 27 to 32 inches. It sells for $299.95.

And the little guys can take their cuts with the ATTACK Youth Baseball model, a minus-12 bat with a 2-1/4-inch barrel and lengths ranging from 28 to 32 inches.  The Youth Model ATTACK sells for $199.95.

All Senior League and Youth Model ATTACK bats from Louisville Slugger are approved for play by baseball’s governing organizations.

About Louisville Slugger®
Louisville Slugger® is the Official Bat of Major League Baseball® and the #1 Bat in MLB®. It is synonymous with America’s pastime.  Originating in 1884, Louisville Slugger bats have graced the hands of the greatest players in baseball, including stars of today.  Known for helping create baseball history, Louisville Slugger continues to innovate and provide players the products and confidence they need to make new history every day.    

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