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We are Beautifully Powerful . We are Fastpitch.  We love the game, and we live to play.  It’s the essence of who we are.

LOUISVILLE, KY (July 18, 2012) – Fastpitch softball.  A game of speed and skill.  Of power and strategy.  There’s beauty in it, and beauty in the athletes who play.
With such power and grace at the game’s forefront, Louisville Slugger® – a leading maker of Fastpitch equipment – has created a charming way to define the millions of girls, teens and women who play this glorious game. Simply put, these exquisite female athletes are Beautifully Powerful!

“I always tell Fastpitch players to be more beautifully powerful by staying true to who they are,” said two-time Olympian, ESPN commentator and USSSA Pride’s Jessica Mendoza .  “The way to stand out, to get noticed, to get to that next level is not trying to fit in, but to find that beauty you have inside of you.  That power. That strength.  What makes you be you.”

Louisville Slugger has been helping Fastpitch players be themselves since it became the first company to design equipment specifically for use by female athletes, working with greats of the game like Dot Richardson and Lisa Fernandez.  Now, for a new generation of players, Louisville Slugger is developing industry-leading technology in equipment like its XENO bats, while simultaneously working to help athletes find confidence from their power and inner beauty.   That’s how Beautifully Powerful  became the core message of Louisville Slugger’s new Fastpitch marketing platform, one being led by Mendoza.

“The best way to be successful in sport and, honestly, even off the field is to be beautifully powerful and true to yourself and not try to be like everybody else,” Mendoza said.

Fastpitch legend and Hall of Fame member Sue Enquist, a Louisville Slugger consultant, has high praise for Mendoza and the Beautifully Powerful message.

“Jessica Mendoza is a living testament that authentic beauty starts on the INSIDE first,” Enquist said. “The power of Jessica lies in her passion for personal excellence. For over a decade, I have watched Jessica develop into an international role model, Olympic and Professional Champion, and outstanding leader on and off the ball field.  Louisville Slugger and Jessica Mendoza are raising the bar for a new generation of athletes: Stand up, stand out, and have fun along the way.”


Louisville Slugger is currently launching its Beautifully Powerful marketing platform at fastpitch events across the U.S., on its Web site, at retail and through social media.  The latter includes the Louisville Slugger Fastpitch Softball Facebook page, @sluggerFP on Twitter, and an extensive campaign targeting Fastpitch players on Pinterest.  There are dozens of cool Fastpitch images and graphics for players to pin, share and add to on www.pinterest.com/sluggerFP .  Or players and Fastpitch fans can link there through the www.slugger.com Web page by clicking on the Fastpitch button.  In addition, there are videos with Jessica Mendoza sharing tips and insight for on and off the field at slugger.com.

“The reaction to Beautifully Powerful has been amazing,” says Louisville Slugger Fastpitch Program Manager Caroline Howe, a former Division I collegiate player.  “Little girls, teenagers, women, moms, dads, everyone loves it .  They all say that Beautifully Powerful truly describes the essence of the game we all love.”

About Louisville Slugger®
Louisville Slugger is the #1 Bat in Major League Baseball® and is synonymous with America’s pastime.  Originating in 1884, Louisville Slugger bats graced the hands of the greatest players in history, including Babe Ruth, Ted Williams, Jackie Robinson and Hank Aaron.  Sixty percent of MLB players today swing Louisville Slugger bats, including Derek Jeter, Josh Hamilton, Joey Votto and Buster Posey.  Louisville Slugger also makes baseball equipment for college, high school and youth players, as well as softball equipment for slow-pitch and fastpitch.  Louisville Slugger is a brand of the Hillerich & Bradsby Co., a fifth-generation family-owned business that also owns and operates Louisville Slugger Museum & Factory and makes  PowerBilt® golf clubs and Bionic® Gloves for a variety of sports and hobbies.

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