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SWING BEAUTIFUL. SWING POWERFUL. SWING SLUGGER.
TAKE INNOVATION TO THE PLATE WITH 2013 FASTPITCH COMPOSITE BATS

LOUISVILLE, KY – (December 1, 2012) -Louisville Slugger® believes Fastpitch players are beautifully powerful.  So the storied and innovative diamond sports company has put extra time in the lab and the cage to develop the game’s leading bats for 2013.  Louisville Slugger innovations have created larger sweet spots, more trampoline effect and less vibration to create beautifully powerful swings and get maximum performance at the plate.

 “Louisville Slugger’s Fastpitch bat technology leads the industry,” said John Rittman, Head Softball Coach at Stanford University.  “First it was with the breakthrough technology in XENO.  Now Louisville Slugger has upped its game with the oneX, which will put more spring in any hitter’s swing.”

The new Louisville Slugger oneX and XENO bats – both loaded with innovations – are leading Fastpitch softball on the field and at retail where players are buying them as fast as they hit stores.

oneX COMPOSITE BAT, RE-ENGINEERED FROM THE BREAKTHROUGH XENO
oneX is new to the Louisville Slugger Fastpitch lineup in 2013, and it’s come on board with a bang.  oneX and its balanced swing weight are creating noise with players who are swinging it at top collegiate programs like Stanford, Texas A&M and Missouri. 

All new for 2013 is Louisville Slugger’s patent T2 Technology which creates a solid connection between the handle and the barrel.  T2 Technology increases trampoline spring while reducing vibration.  The solid connection absorbs negative vibration caused by off-sweet-spot hits before it reaches the hitter’s hands, allowing players to maintain acceleration through impact.

You’ll know it when you hear it because the new oneX features the same great S1iD inner disc technology inside the barrel as the XENO. And hitters won’t need to waste time breaking in the oneX because it’s ready for play right out of the wrapper.

Louisville Slugger’s oneX is available in a minus-10 model in five lengths ranging from 30 inches to 34 inches.  Minus-9 and minus-8 models are available in 33 and 34 inch lengths.  The Louisville Slugger oneX fastpitch bat retails for $349.99. 

XENO IS BACK, BETTER AND LOUD AS EVER IN 2013
Louisville Slugger’s XENO quickly became the company’s most popular Fastpitch bat ever.  “Completely sold out” was the norm when players went to purchase or order the awesome two-piece composite XENO with its balanced swing weight.

Now the trusted XENO is back in 2013 and even better than before.  Thanks to Louisville Slugger’s exclusive iST Technology, XENO gives players maximum performance and dramatically absorbs shock from a miss hit before the stinging vibration reaches a hitter’s hands. XENO also has that loud sound that hitters have learned to love.  It comes from its S1iD technology that creates the largest sweet spot in the game.

XENO is available in a minus-10 model in five lengths ranging from 30 inches to 24 inches.  Minus-9  and minus-8 models are available in 33 and 34 inch lengths.  The 2013 Louisville Slugger XENO Fastpitch bat retails for $299.99.

M2 PRIDE WILL MAKE YOU PROUD
Many players and parents are looking for a great value in a new Fastpitch bat, and Louisville Slugger provides it with the 2-piece composite M2 Pride.  It has the same LS-2X thin – but extra strong – walls in the barrel.  The minus-12 M2 Pride bat is available in shorter lengths, so its light and balanced swing weight is perfect for younger girls developing their game.  Length/weight ratios start at 28 inches/16 ounces and go up to 33 inches/31 ounces.  At $199.99 retail, the M2 Pride is a terrific bat at an awesome price.

oneX, XENO & M2 PRIDE APPROVED FOR PLAY

The new oneX, XENO and M2 Pride Fastpitch bats from Louisville Slugger are all approved for play by the NCAA, ASA, USSSA, ISA, ISF and NSA. 

About Louisville Slugger®
Louisville Slugger® is synonymous with baseball and softball.  It is the leading brand in diamond sports.  Louisville Slugger makes the #1 Bat in Major League Baseball and was also the first company to design and manufacture softball equipment specifically for female athletes.  Today we work with the best players in fastpitch, like Olympic Gold Medalist and National Professional Fastpitch superstar Jessica Mendoza.

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