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LOUISVILLE SLUGGER® GIVING AWAY BATS FROM ITS MLB® PRIME 9™ –
JETER, VOTTO, HAMILTON, GRANDERSON, KINSLER, POSEY, A-ROD, LONGORIA, BRUCE

LOUISVILLE, KY (July 23, 2012) – In a social media first, Louisville Slugger - the Number 1 Bat in MLB® - will give away one bat per week for the next nine weeks from nine prime MLB stars.  It’s called Louisville Slugger’s MLB Prime 9 Bat Giveaway.

The bats are straight from MLB fields, dugouts and clubhouses of Louisville Slugger’s Prime 9 players; Derek Jeter, Joey Votto, Josh Hamilton, Curtis Granderson, Evan Longoria, Ian Kinsler, Jay Bruce,  Buster Posey, and Alex Rodriguez.  Fans can enter for a chance to win these special bats by becoming a fan of Louisville Slugger’s Facebook page.  

“We continue to build engaging social media experiences for Louisville Slugger customers and fans,” said the company’s VP of Marketing Kyle Schlegel.  “We’ve done a number of bat hunts like the one  in Kansas City for the All Star game.  We provide entertaining and newsworthy content for our social media fans as well as information about baseball, new products, our college programs and special visitors to our museum and factory.  And we give away incredible, authentic MLB player prizes that no other company can, like these MLB player bats.”

The Louisville Slugger MLB Prime 9 Bat Giveaway launches this Sunday, July 22, with an authentic and personally signed Derek Jeter P72 model ash bat straight from the Yankee clubhouse. The bat shows visible marks from being pushed into and pulled from the clubhouse bat bin.

“It’s a great prize that we were able to acquire from Derek and the Yankee clubhouse manager,” said Louisville Slugger Manager of Professional Baseball Chuck Schupp.  “Bats like this are hard to come by and we have them because of our relationships with and access to these great players.”

After the launch of the Jeter bat, baseball fans will need to keep an eye on the Louisville Slugger Facebook page to see which of the eight other great player’s bats is next.  One bat per week will be given away through September  23rd.  Both current and new fans of the Louisville Slugger Facebook page will have the opportunity to enter and win.

Louisville Slugger’s MLB Prime 9 Bat Giveaway is part of a broad ranging marketing campaign to promote the historic company’s new MLB Prime™ wood bats being swung now by Major League players and available to the general public at retail October 1.

“Players everywhere will have access to the same high quality MLB Prime wood swung by Slugger guys in Major League Baseball,” Schlegel said.  “We’ll be telling players all about MLB Prime and our new manufacturing technology and processes that allow our historic company to make the hardest bats ever.”

BAT FACTS FOR LOUISVILLE SLUGGER’S PRIME 9

Here are some quick facts about the MLB Prime bats swung by Louisville Slugger’s Prime 9 and to be given away on Facebook:

Derek Jeter:  P72 model, ash.  34 inches, 32 ounces. Medium size barrel for getting the bat head through the zone.  The Yankee Captain is Mr. Consistency. He has swung a Louisville Slugger P72 bat for every hit he has ever had at the Major League level. 

Buster Posey:  S318, maple.  Natural finish.  34 inches, 31 ounces.  Big barrel bat.  Others who swing this model include Hanley Ramirez, Starlin Castro, and Dustin Pedroia.

Joey Votto:  M356, double-dip black, ash.  34 inches, 32 ounces. Big Barrel.  Joey’s teammate Jay Bruce swings the same bat model.  Joey solidified his relationship with Louisville Slugger when he visited the factory as a player for the Louisville Bats, AAA affiliate of the Reds.

Ian Kinsler:  C243, sometimes ash and sometimes maple.  All of his orders since March 2012 have been for maple.  33-1/2 inches, 31 ounces.  Compressed maple finish to close the grain for extra hardness.  Big barrel bat.

Josh Hamilton:  H359 model .  Veneer Maple.  It was created for Josh and named for his league leading .359 batting average in 2010 when he won the AL MVP.  Big barrel for a big guy who swings for the fences. 

Curtis Granderson:  M110 model.  Used by many great hitters through history including other Yankee greats such as Mickey Mantle, Roger Maris, and Don Mattingly.  Medium sized barrel to get through the zone.  Curtis prefers maple over ash.

Alex Rodriguez:  C271 model.  It is the most popular bat model in Major League history, used by many great players including Ken Griffey, Jr.  Cal Ripken, Jr. also used a C271 much of his career.  Small barrel bat that can get through the zone quickly.  A-Rod prefers ash over maple.

Evan Longoria: I13 model, ash.  34 inches, 32 ounces. Big barrel.  Swung by many greats over the years, including Ivan “Pudge” Rodriguez and 2012 HOF inductee Barry Larkin.  Also swung by the Red Sox’ Kelly Shoppach.

Jay Bruce: M356, black. 34 inches, 32 ounces.  Same model, length and weight as teammate Joey Votto.  Like Votto, Bruce became a Louisville Slugger guy when he played for the Louisville Bats, AAA affiliate of the Reds.

About Louisville Slugger®
Louisville Slugger is the #1 bat in Major League Baseball® and is synonymous with America’s pastime.  Originating in 1884, Louisville Slugger bats graced the hands of the greatest players in history, including Babe Ruth, Ted Williams, Jackie Robinson and Hank Aaron.  Sixty percent of MLB players today swing Louisville Slugger bats, including Derek Jeter, Josh Hamilton, Joey Votto, and Buster Posey.  Louisville Slugger also makes baseball equipment for college, high school and youth players, as well as softball equipment for slow-pitch and fastpitch.  Louisville Slugger is a brand of the Hillerich & Bradsby Co., a fifth-generation family-owned business that also owns and operates Louisville Slugger Museum & Factory and makes  PowerBilt® golf clubs and Bionic® Gloves for a variety of sports and hobbies.

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