LOUISVILLE SLUGGER® AND XONE SPORT
ENTER LICENSING AGREEMENT,
FOCUS ON GROWTH IN PERFORMANCE WEAR
LOUISVILLE, KY – (March 1, 2012) The most recognized brand in baseball equipment and the Official Bat of Major League Baseball®, Louisville Slugger®, has signed a multiyear performance apparel licensing agreement with XONE Sport, LLC (pronounced ZONE). The agreement was announced today by IMG Licensing, the exclusive licensing agency for Hillerich & Bradsby Co., parent company of the Louisville Slugger brand.
XONE Sport is led by President & CEO Rob Cleveland. Cleveland, a veteran executive in the sports apparel business, previously served as President of Talent Sport, Inc., a Louisville Slugger licensee since 2010. XONE Sport will produce licensed Louisville Slugger products for the youth and adult baseball and softball markets, as well as women’s fastpitch.
“There’s no better diamond brand than Louisville Slugger,” said Cleveland. “Louisville Slugger is the Official Bat of Major League Baseball and the number one bat in MLB®. I’m excited about the dynamic collection of talented individuals we’ve brought to XONE Sport, and we have big plans for the Louisville Slugger brand in the sports apparel market. We look forward to many years of growing our business together by providing outstanding products and service.”
The company has a license to use Louisville Slugger®, TPX® and TPS® marks on a wide variety of performance apparel and accessories, including performance compression shirts, baseball and softball pants, sliding shorts, batting cage jackets and dugout pullovers.
“We are very pleased to be able to move forward with Rob Cleveland and XONE Sport,” said H & B Licensing Director Packy Page. “Rob and his team have a track record of success and a real passion for the Louisville Slugger brand. XONE plans to aggressively market and sell the product line, and we will support their efforts in ways that resonate with our customers. We are confident that we have selected the right partner in XONE Sport.”
About Louisville Slugger®
Louisville Slugger® is the Official Bat of Major League Baseball® and the #1 bat in MLB®. The brand is synonymous with America’s pastime and its bats have helped create many of the most memorable moments in baseball history. Originating in 1884, Louisville Slugger bats have graced the hands of the greatest players in baseball, including many of today’s most feared hitters. Louisville Slugger continues to innovate and provide today’s generation of players the products and confidence needed to make new history every day.
About XONE Sport:
XONE Sport is the lifestyle company for the athlete in you. Passionately blending innovation, perseverance and style, XONE creates products for today’s dynamic consumers. XONE is committed to improving existing products while simultaneously designing new categories to meet the needs of an ever-adapting marketplace. Whether our partners are athletes, national retailers or an esteemed brand in sports, we are dedicated to matching their passion with our vision. Wherever you are, XONE is where you want to be.
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in China, Brazil and India; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients, IMG Academies; IMG Consulting and IMG Licensing. www.imgworld.com.
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