Louisville Slugger The Official Bat of Major League Baseball
Baseball Fastpitch Softball Slowpitch Softball Shop Now


PRESS BOX / Press Releases



LOUISVILLE, KY (November 2013) Baseball players who buy elite bats should be in love with them. The way they feel on contact with the ball. The bats’ pop as a liner screams into the gap or a big fly sails over the fence. That satisfying sound filling the ballpark when the ball’s been hit on the screws.

Of course, every hitter and every swing is unique. And every elite bat doesn’t feel right to every player. But Louisville Slugger® is so sure hitters will love its new Attack™ and Raid™ elite bats that the storied and innovative company has created the Louisville Slugger 30-Day Performance Promise.

Here’s how it works. Once players buy elite Louisville Slugger Attack or Raid bats with new TRU3 Technology, they have 30 days to try it. If they don’t truly love what TRU3 does for their game, they can send the bats back for a full refund.

"We’re so sure hitters will love everything about our new TRU3 industry-first three-piece bats that we're willing to take them back if they don't," said Louisville Slugger Director of Global Product Development James Sass. "Anyone who buys an Attack or Raid can return their bat within 30 days of purchase and get their money back if they're not completely satisfied with the bats' performance. That's Louisville Slugger's 30-Day Performance Promise."

For more information on the 30-Day Performance Promise, the elite Louisville Slugger bats that are part of it and a video on the new TRU3 Technology, go to www.slugger.com/tru3-promise/.


130 baseball seasons after Louisville Slugger made its first bat, the storied company’s research & development team has created baseball’s first-ever three-piece bats – the Louisville Slugger Attack™ and Louisville Slugger Raid™. Both bats are expected to dominate the diamond with their patented and revolutionary TRU3 three-piece transition technology.

"Our new 2014 Louisville Slugger three-piece Attack and Raid bats are a first in baseball," Sass said. "No other bat maker has patented TRU3 Technology to create three-piece bats and provide the benefits that Attack and Raid bring to the field to help players leave their mark."

Sass says hitters need to step up to the plate and swing Louisville Slugger's three-piece bats to experience the difference.

"s soon as hitters make contact, they’ll be able to tell the difference between Louisville Slugger's TRU3 Technology and what they get from one- and two-piece bats. The Attack and Raid are great-feeling bats, even with off-sweet-spot hits. TRU3 is true innovation that provides true feel."

Sass says Louisville Slugger will be demonstrating the Attack and Raid bats with TRU3 Technology all across the country from now throughout the 2014 season. Players can check www.slugger.com for details on where to take some demo cuts with the game’s first three-piece bats.


TRU3 Technology in the Attack and Raid provides a stronger link between the barrel and handle than one- and two-piece bats. That dramatically reduces vibration in off-sweet-spot hits. And TRU3 provides hitters with the best overall feel in the game. Put it all together, and Louisville Slugger TRU3 Technology creates the most advanced and reliable bats on the market.

"Louisville Slugger has more experience in baseball than all other bat makers combined. That's why we're so sure about our TRU3 Technology," Sass said. "The response in field testing has been outstanding."

Top 25 college programs like North Carolina, Florida State, Louisville, Stanford, Oklahoma and 2012 National Champion Arizona, among others, hit with Attack and Raid this fall and will in the 2014 season as they set their sights on reaching Omaha.

About Louisville Slugger
Louisville Slugger® is synonymous with baseball and softball. It is the leading brand in diamond sports. The company makes the #1 Bat in Major League Baseball, bats that are swung by the best of the best – Derek Jeter, Josh Hamilton, Joey Votto, Curtis Granderson and David Wright, among hundreds of other current MLB stars. They've all joined in Louisville Slugger's storied history to become part of a "Slugger Guy" fraternity that includes the greatest hitters to ever step up to the plate – Babe Ruth, Ted Williams, Jackie Robinson, Mickey Mantle, Roberto Clemente, George Brett, Tony Gwynn and Ken Griffey Jr., to name just a few. Louisville Slugger also makes industry-leading equipment for youth, high school and college players. It sponsors top-level NCAA Division 1 baseball programs, including the 2012 National Champion Arizona Wildcats.

- more press releases -


© Copyright Hillerich & Bradsby, All Rights Reserved.