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America's Iconic Brand Swings into a New Look

LOUISVILLE, KY – (March 31, 2013) - Starting Opening Night, March 31, 2013, Louisville Slugger®, the Official Bat of Major League Baseball®, will introduce a new look on the diamond. The 129-year-old, fifth-generation and family-owned company has evolved its logo for the first time in 33 years.

"We chose to update the logo now to reflect the reality that our company, products and culture are evolving with the times,” said John Hillerich, fifth-generation CEO of Hillerich & Bradsby Co. “We have exciting new products, dynamic relationships with the best players in the game, and stronger business partnerships than ever."

While Louisville Slugger is the most recognizable name in baseball, this is only the second significant change of its logo since the iconic brand made its first bat in 1884. Several minor changes were made over the decades, but the biggest change came in 1980 when the brand name “Louisville Slugger” replaced the company name “Hillerich & Bradsby” in the center of the oval.

The new "Louisville Slugger" logo provides balance between iconic elements, preserving the legendary oval and authentic stamp of approval, "Made in the U.S.A., Louisville, KY," while introducing a secondary mark within the logo. All MLB player bats will continue to have "Powerized" engraved next to the logo.

Rollout of the new logo starts March 31 with MLB’s Opening Night game between the Texas Rangers and Houston Astros on ESPN and will continue throughout the season, hitting retail stores in late October.

At the same time, Louisville Slugger will introduce its new wood bat – MLB Prime™ – to MLB fields. MLB Prime boasts the hardest hitting surface in the game, giving players confidence when they step up to the plate. This is the biggest product innovation since the introduction of cupped bats in 1972.

Louisville Slugger remains the leader in diamond sports, with over 60% of Major League players swinging a Slugger, including Derek Jeter, Josh Hamilton and Evan Longoria in the American League and Buster Posey, Joey Votto and David Wright in the National League.

About Louisville Slugger
Louisville Slugger® is synonymous with baseball and softball. It is the leading brand in diamond sports. The company makes the #1 Bat in Major League Baseball, bats that are swung by the best of the best – Derek Jeter, Josh Hamilton, Joey Votto, Curtis Granderson and David Wright, among hundreds of other current MLB stars. They've all joined in Louisville Slugger's storied history to become part of a "Slugger Guy" fraternity that includes the greatest hitters to ever step up to the plate – Babe Ruth, Ted Williams, Jackie Robinson, Mickey Mantle, Roberto Clemente, George Brett, Tony Gwynn and Ken Griffey Jr., to name just a few. Louisville Slugger also makes industry-leading equipment for youth, high school and college players. It sponsors top-level NCAA Division 1 baseball programs, including the 2012 National Champion Arizona Wildcats.

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