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Hot Pink Bats Hit a Home Run on Mother’s Day
MLB’s Going to Bat Against Breast Cancer Program Features Louisville Slugger® Bats

LOUISVILLE, KY – (May 9, 2013) - Hot pink Louisville Slugger bats will be seen nationwide in Major League® ballparks on Mother’s Day, Sunday, May 12. These bright bats feature the storied company’s new logo, which was revealed on Opening Day and is only the second significant change to the logo in 129 years.

This year, Louisville Slugger, the Official Bat of Major League Baseball®, is donating two hot pink bats to over 200 MLB® players. Since 2006, Louisville Slugger has donated over $250,000 worth of bat product for MLB players to swing on Mother’s Day.

"This is the eighth Mother’s Day we’ve made pink bats for MLB players," said Bill Clark, President of Louisville Slugger. "It makes quite a statement when Major Leaguers make a change in season and swing a pink bat. They don’t have to do this. They do it because they want to. We’re very proud of these Louisville Slugger guys."

In addition to players receiving the bats, MLB home team mascots, plus the Dodger’s Blue Crew, will be sporting them on the field as a new twist for the fans. Louisville Slugger is also incorporating the company’s fans on social media by hosting a National Pink Bat Hunt on Saturday, May 11. They will hide 30 pink bats across the U.S. with clues posted on www.slugger.com. Once the bats have been found, winners are encouraged to post their pictures on Louisville Slugger’s Facebook page or Tweet @Sluggernation.

Louisville Slugger created the pink bat initiative with Major League Baseball in 2006 to support the fight against breast cancer. Here are some quick facts on the effort now in its eighth year:

  • New this year, MLB home team mascots will have personalized pink Louisville Slugger bats on Mother’s Day.
  • Once again, 30 MLB team Honorary Bat Girls will receive pink Louisville Slugger Bats.
  • Together, Louisville Slugger, MLB and its other Mother’s Day partners have raised over $1 million for Major League Baseball Charities since 2006.
  • Every Mother’s Day, MLB collects some of the game-used pink Louisville Slugger bats and auctions them on www.mlb.com. Net proceeds go to Major League Baseball Charities in support of the fight against breast cancer.
  • In addition, funds are also generated for Major League Baseball Charities from the sale of pink personalized Louisville Slugger bats, sold to the public from www.mlb.com or www.sluggergifts.com.
  • $10 from the sale of each personalized pink bat will be donated to Major League Baseball Charities in support of the fight against breast cancer.
  • To learn more, please visit www.MLBCommunity.org/MothersDay.

About Louisville Slugger
Louisville Slugger® is synonymous with baseball and softball. It is the leading brand in diamond sports. The company makes the #1 Bat in Major League Baseball, bats that are swung by the best of the best – Derek Jeter, Josh Hamilton, Joey Votto, Curtis Granderson and David Wright, among hundreds of other current MLB stars. They've all joined in Louisville Slugger's storied history to become part of a "Slugger Guy" fraternity that includes the greatest hitters to ever step up to the plate – Babe Ruth, Ted Williams, Jackie Robinson, Mickey Mantle, Roberto Clemente, George Brett, Tony Gwynn and Ken Griffey Jr., to name just a few. Louisville Slugger also makes industry-leading equipment for youth, high school and college players. It sponsors top-level NCAA Division 1 baseball programs, including the 2012 National Champion Arizona Wildcats.

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