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HOT-PINK BATS ALWAYS A HIT ON MOTHER’S DAY
MLB® GOING TO BAT AGAINST BREAST CANCER PROGRAM FEATURES LOUISVILLE SLUGGER® BATS FOR 9TH YEAR

LOUISVILLE, KY (May 5, 2014) –Hot-pink Louisville Slugger bats will once again be seen nationwide in Major League® ballparks on Mother’s Day, Sunday, May 11. They are the icons of the MLB® Going to Bat Against Breast Cancer program now in its ninth year.

“It’s always great to see all the pink on MLB fields on Mother’s Day,” said the company’s CEO, John Hillerich. “The pink bats jump out at you. They’ve become the symbol of baseball on Mother’s Day. It’s heartwarming to watch MLB players embrace the opportunity to raise awareness and funds for MLB breast-cancer charities. Louisville Slugger is very proud to be part of that as we continue to leave our mark on this great game.”

This year, Louisville Slugger, the Official Bat of Major League Baseball®, is donating two hot-pink bats to hundreds of MLB players. Since 2006, Louisville Slugger has contributed nearly $300,000 worth of pink bats for MLB players to swing on Mother’s Day at no cost to the teams or players.

“It’s a lot of product and a significant donation, but our efforts have made a difference,” Hillerich said. “The MLB Going to Bat Against Breast Cancer program is making a significant impact in the fight against this awful disease that has impacted millions of people.”

The 2014 pink Louisville Slugger Mother’s Day bats will be stamped with the MLB breast-cancer-awareness logo, and the ones used by players in MLB games will be authenticated and auctioned exclusively on MLB.com to benefit the fight against breast cancer.

In addition, www.MLB.com and www.sluggergifts.com are offering pink bats to the general public. They can be personalized with a name or special message. Louisville Slugger will donate $10 from the sale of each of these special personalized pink bats to MLB breast-cancer charities. Over the past eight years, thousands upon thousands of these Louisville Slugger bats have been sold, raising additional dollars for MLB breast-cancer charities.

Honorary Bat Girls for all 30 MLB clubs will receive pink Louisville Slugger Going to Bat Against Breast Cancer bats as a symbol of their tremendous courage in the face of cancer. And, for the second year, MLB home-team mascots will be sporting pink Louisville Slugger bats on Mother’s Day. Louisville Slugger will also be giving away pink bats through its social media channels: Facebook, Instagram and Twitter.

Louisville Slugger created the pink bat initiative with Major League Baseball in 2006 to support the fight against breast cancer. Here are some quick facts on the effort now in its ninth year:

  • Hundreds of MLB players will swing hot-pink bats on Mother’s Day to raise awareness and funds for the Going to Bat Against Breast Cancer program.
  • Since 2006 Louisville Slugger has donated nearly $300,000 worth of pink bats for MLB players to swing in Mother’s Day games. 15 games per year X 9 years = 135 games.
  • Together, Louisville Slugger, MLB and its other Mother’s Day partners have raised well over $1 million for Major League Baseball Charities since 2006.
  • Again this year, MLB will collect and authenticate some of the game-used pink Louisville Slugger bats with the official MLB breast-cancer-awareness logo and auction them on www.mlb.com. Net proceeds go to Major League Baseball Charities in support of the fight against breast cancer.
  • Funds are also generated for Major League Baseball Charities from the sale of pink personalized Louisville Slugger bats, sold to the public at www.mlb.com or www.sluggergifts.com. Fans can add a name or special message to these pink Louisville Slugger MLB breast-cancer-ribbon-logo bats.
  • $10 from the sale of each personalized pink Louisville Slugger bat is donated to Major League Baseball Charities in support of the fight against breast cancer.
  • 30 MLB team Honorary Bat Girls who have bravely battled breast cancer will receive pink Louisville Slugger bats.
  • MLB home-team mascots will have personalized pink Louisville Slugger bats on Mother’s Day.
  • Louisville Slugger will be giving away hot-pink Louisville Slugger bats through its social media channels. Follow on Instagram, Facebook and Twitter for chances to win.
  • To learn more about the MLB Going to Bat Against Breast Cancer initiative, please visit www.MLBCommunity.org/MothersDay.
  • Raw video footage of Louisville Slugger pink-bat production for media use can be accessed here: https://vimeo.com/65336461.

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