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BATS THAT DOMINATED COLLEGE FASTPITCH NOW AVAILABLE EVERYWHERE
2015 XENO™ & LXT PUT POWER IN THE HANDS OF ATHLETES WITH PASSION IN THEIR HEARTS

LOUISVILLE, KY (July 2, 2014) –Young Fastpitch players are crazy about their game. They have a passion for it that few other sports can match. Those players watched the college tournaments this year and saw Louisville Slugger’s 2015 Xeno and LXT performance bats dominate the sport they love.

Now those young players can swing these great new Louisville Slugger® bats themselves. That’s because the 2015 Xeno and LXT are now available to everyone. Fastpitch players can’t wait to get their hands on them!

“We dominated on the diamond, and now we’re dominating in sales,” said Louisville Slugger Fastpitch Business Manager and 2005 NCAA WCWS Champion Jennie Ritter. She’s in Colorado taking in great competition at the Sparkler, Fireworks and Louisville Slugger Invitational tournaments. “We launched national sales of the 2015 Xeno and LXT at the tournaments here in Colorado this week, and we’re selling these bats as fast as we can get them out of the box. It’s incredible.”

Louisville Slugger spent thousands of hours in the lab and on the field to develop the 2015 Xeno and LXT. All that research and development resulted in the most-innovative, best-performing line of Fastpitch bats ever made. The Xeno and LXT allow female athletes with passion in their hearts to put power in their hands when they step to the plate.

“Our Xeno and LXT bats are simply the best in the game,” Ritter said. “That’s why more Top 25 college teams and elite travel programs in the country choose Louisville Slugger over any other brand.”

Perennial powers like Arizona State, LSU, Missouri, Texas A&M and others – including 2014 WCWS participants Florida State, Kentucky and Louisiana Lafayette – choose to swing Xeno and LXT because of the combination of speed, balance and power they provide. All totaled, nearly 40 Division I Fastpitch programs swing Louisville Slugger Xeno and LXT, along with the nation’s very best elite travel teams, including the Firecrackers.

Xeno is a two-piece composite bat with proprietary S1iD Technology, which makes it ready to perform right out of the wrapper. It will undoubtedly remain the number one bat in Fastpitch. And this year Xeno adds a new -11 model to the already dominant -10, -9 and -8 bats. Xeno retails for $299.99.

The LXT provides hitters with the ultimate combination of speed, power and balance. The LXT is a three-piece bat with Louisville Slugger’s exclusive TRU3™ construction, and, just like the Xeno, it includes the S1iD barrel technology. LXT is available in -10, -9 and -8 weights. It retails for $349.99.

“With the 2015 Xeno and LXT, there’s a bat at the right weight and length to fit the swing of every Fastpitch player,” Ritter said. “From younger girls all the way to the elite high school travel stars and college players, you’ll see these bats dominating the game.”

Louisville Slugger Xeno and LXT can be purchased everywhere performance bats are sold.

About Louisville Slugger
Louisville Slugger® is the Official Bat of Major League Baseball® and the #1 Bat in MLB®. It is synonymous with America’s pastime. Originating in 1884, Louisville Slugger bats have graced the hands of the greatest players in baseball, including stars of today. Louisville Slugger was also the first company to make softball equipment for female athletes. Known for helping create history, Louisville Slugger continues to innovate and provide players the products and confidence they need to make new history every day.

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