MLB PLAYERS WILL GO TO BAT AGAINST BREAST CANCER AGAIN WITH
PINK LOUISVILLE SLUGGER® BATS
LOUISVILLE, KY - Louisville Slugger®, the Official Bat Supplier of Major League Baseball®, MLB®, and Susan G. Komen for the Cure® will team up once again on Mother’s Day May 11, to Go to Bat Against Breast Cancer.
More than 350 MLB players including Derek Jeter, Manny Ramirez, Jim Thome, Ken Griffey, Jr. and Jim Edmonds are expected to step into the batter’s box with pink Louisville Slugger bats. It’s the third year Louisville Slugger has teamed up with MLB to have players swing pink bats, all for the benefit of Susan G. Komen for the Cure and its promise to end breast cancer forever. Louisville Slugger created the pink bat effort in 2006.
“This is about bringing awareness to and raising money for breast cancer research, treatment and education,” said John A. Hillerich IV, President & CEO of Hillerich & Bradsby Co., the 124-year old makers of Louisville Slugger. “We want to help put an end to breast cancer.”
Pink bats donated by Louisville Slugger have been swung in MLB games the past two Mother’s Days. Players sign the bats after using them, and MLB collects the bats, authenticates them, and auctions them off with 100 percent of the proceeds going to Susan G. Komen for the Cure. In addition, after public demand, Louisville Slugger creates personalized pink Louisville Slugger bats for people who want to help defeat breast cancer. Louisville Slugger donates $10 from the sale of each bat to Susan G. Komen for the Cure. During the first two years of the program, Louisville Slugger, MLB and other MLB Mother’s Day partners have contributed more than $650,000 to Komen’s efforts.
“We’ve been amazed at the response,” Hillerich said. “MLB players have been great in accepting our idea to use pink bats. Major League Baseball’s front office has been outstanding in its support, and MLB fans have been really excited about it, asking us to make pink bats they can buy. Perhaps that’s because just about everyone has been touched by cancer in some way.
“MLB has a long history of supporting cancer charities. Louisville Slugger commends MLB and its players for making pink bats part of their Mother’s Day breast cancer awareness program for a third year. If swinging pink bats saves even one life by encouraging women to get a breast exam, then it’s worth the effort.”
Fans wishing to purchase a personalized pink Louisville Slugger bat for themselves or someone they know can visit www.slugger.com or call 877-775-8443 toll free.
2008 MOTHER'S DAY PINK BATS TO BENEFIT SUSAN G. KOMEN FOR CURE®
- For the third year in a row, Major League Baseball players will have the opportunity to use pink Louisville Slugger® bats on Mother’s Day. More than 250 MLB players used pink Louisville Sluggers on Mother’s Day 2007.
- The pink bats are part of MLB’s Mother’s Day promotion, Going to Bat Against Breast Cancer, which benefits Susan G. Komen for the Cure®
- Pink Louisville Slugger bats used in games by MLB players will be available via auction on mlb.com after Mother’s Day, May 11.
- Fans can purchase personalized pink Louisville Slugger bats at www.slugger.com and www.mlb.com, and non-personalized pink Louisville Slugger bats in clubhouse shops at ballparks around the country.$10 from the sale of each pink Louisville Slugger bat will benefit Susan G. Komen for the Cure.
- In 2006 and 2007 MLB, along with the help of partners Louisville Slugger, New Era and Soft as a Grape, raised nearly $650,000 for the fight against breast cancer.
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