Louisville Slugger
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The Slugger Story  

This is the story of the bat that wrote the history of the game.

In the hands of legends like Babe Ruth, Ted Williams and Hank Aaron, Louisville Slugger helped create the moments that earned baseball the title of “ America’s pastime.”

Just as Louisville Slugger shaped baseball’s past, it is shaping the game’s future. With the most advanced performance technology in the hands of today’s greatest players, this 120-year-old story just keeps getting better.







The Slugger Story

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